التجارة الإلكترونية في العالم العربي ليست ثورة ولا خطر؛ إنها تحول لا مفر منه.

بينما تقدم فرصًا ضخمة للتواصل مع أسواق عالمية، فإنها تفرض على الشركات المحلية التكيف مع التكنولوجيا الحديثة.

زيدون بن زروق يستهدف المخاوف الشائعة، لكنه يغفل عن تأثير التجارة الإلكترونية في خلق فرص عمل جديدة وزيادة الكفاءة الاقتصادية.

التحدي الحقيقي يكمن في كيفية دمج هذا التحول دون ترك الشركات الصغيرة والمتوسطة خلفه.

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علاوي العماري، أنت صحيح تماماً بأن التجارة الإلكترونية غير مسألة اختيار بين الثورة أو الخطر، ولكنها حقيقة واقعة تتطلب استراتيجيات فعالة لتكييف الأعمال المحلية.

نقطة نظرك حول التأثير المحتمل على الشركات الأصغر حجمًا تستحق المتابعة.

ومع ذلك، يمكننا أيضاً التركيز على كيف يمكن لتلك الشركات الاستفادة من هذه الفرصة الرقمية الواسعة لتعزيز أعمالهم.

إن إدارة الانتقال نحو التجارة الإلكترونية يتطلب رؤية واضحة واستراتيجيات مدروسة جيداً.