استثمار المشاعر في عصر الاضطراب الاقتصادي:

بينما يبحث التسويق العصبي باستراتيجيًّا عن المشاعر الإنسانية لتحريك القرار الشرائي、在经济动乱的时代，企业需要一个更深层理解客户需求和风择的方法。 在COVID-19大發中，我们看到一些公司如何利用这种方法来与受据者的意味共识并提供实用的解释。但是，这也引发一个新的议题——对于市场变化加速 Era 的企业来说，是否应将关注点从一些固定的感情（如安全或奇异性）更多地移向对灵养长期关系至关重要的人类需要？例如，当人们正消失控制力和安全感的时候，为他们提供教育信息或者让其参与协作项目可能比推销产品有更持续的效力。同时，在不确定性及政治分化日增的情况下，社会公平和可持吹发展等高度个人化的主题也可以成为新的市场方向。最终，作为一种动态且多样性的活体系统，商业世界必将继续演变以跟进我们的心理以及整个社会结构的变更。因此，明确了这一基本原则后，我们可以开始构思「在面对社会问题时如何通过行销使事物发生改变」这样的设想。 (Translation: In the era of accelerating market changes due to COVID-19 and beyond, businesses need a deeper understanding of customer needs and emotional shifts than just tapping into basic emotions like security or novelty.

While companies can leverage these emotions for short-term gains, they may want to consider building lasting relationships by addressing more fundamental human needs during times of uncertainty and loss of control.

Providing educational resources or collaborative projects could be more impactful than just selling products.

Additionally, as society grapples with issues such as social justice and sustainability, personalized themes related to these topics might become new market directions.

Ultimately, recognizing that business is an adaptive system intertwined with psychology and societal structures will allow us to envision how marketing can drive change towards social issues.

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